Power Up Your SEO With Press Release Stacking
Press releases aren’t just for announcements — they can be used as powerful SEO tools.
One advanced strategy is press release stacking, where multiple releases link together in a structured way to boost rankings and topical relevance.
Let’s explore leveraging this strategy effectively, including some practical examples.
What Is Press Release Stacking?
Press release stacking involves linking subsequent releases to earlier ones in a strategic sequence, creating a “stack” or silo of related content.
The goal is to improve your link profile, transfer link equity, and build a natural structure between multiple press releases.
This approach is especially effective when using a platform like PressAdvantage, Sitetrail or EIN Newswire, which allows you to manage and link your press releases efficiently.
How to Structure Your Press Release Stack
Here’s a breakdown of the recommended linking approach across tiers:
- Tier 1: Use your business name itself, aka, “brand anchors” (or URL anchors) to link directly to your money site. The idea here is to keep the links pointing directly at your primary site as generic and “unmanipulative” as possible.
- Tier 2: Employ compound anchors (keyword followed by location name) and topic anchors (keywords only) to link to the first press release or your brand’s organization page on the press release service you use.
- Tier 3: On this tier you can use more aggressive linking (more “on-the-nose” anchor text) so stick to topic anchors, focusing solely on keywords.
Example of a Tiered Linking Strategy
- Initial Press Release (Tier 1): Suppose you publish a press release announcing a new service, like “ABC Landscaping Launches Eco-Friendly Garden Services in San Francisco.” In this release, you’d link directly to your money site using a brand anchor like “ABC Landscaping.” This ensures your brand is front and center without risking over-optimization.
- Follow-Up Press Release (Tier 2): The second press release might be titled “How Eco-Friendly Gardens Are Transforming Neighborhoods in San Francisco.” Here, you link back to the first press release using a target anchor such as “eco-friendly garden services in San Francisco.” This not only supports the original release but also creates a thematic link, boosting your SEO efforts.
- Subsequent Press Release (Tier 3): In the third press release, you could focus on a topic like “Top Eco-Friendly Garden Trends for 2024.” In this release, use a topic anchor like “eco-friendly garden trends” to link back to the second press release. This builds authority around the topic and strengthens the entire stack.
Pro Tips for Press Release Stacking
Limit Direct Links to Money Sites
Avoid using keyword anchors to link directly to your money site. Instead, link through intermediary pages like your Google Business page or Google posts. This reduces the risk of over-optimization while still passing link equity.
Use the Organization Page
When building your stack, link to previous releases hosted on the PressAdvantage platform rather than those scattered across distribution channels. This approach ensures consistency and better control over anchor text. Plus, many press releases out in the wild simply disappear.
Adjust for Anchor Text Ratios
If your site has an over-optimized anchor profile, use brand or URL anchors to balance it. Press releases are great tools to reset your anchor text ratios when used thoughtfully.
Practical Example of Press Release Stacking in Action
Let’s consider a real-world scenario for a fictional company, GreenTech Solar:
- Press Release 1: “GreenTech Solar Expands Services to Northern California.” This release includes a brand anchor linking directly to the company’s homepage.
- Press Release 2: “The Benefits of Solar Energy for California Homeowners.” This release links to the first press release using a target anchor like “solar energy in Southern California,” thereby supporting the content from the first release and maintaining relevance.
- Press Release 3: “Top Solar Energy Trends for 2024 in California.” In this release, use a topic anchor such as “solar energy trends” to link back to the second press release. This builds a logical flow between the releases, strengthening topical authority.
By following this stacking strategy, GreenTech Solar is able to boost the visibility of each release while creating a clear topical structure that search engines can recognize and reward.
Why This Strategy Works
Press release stacking allows you to amplify the SEO value of each release by systematically linking them together. This boosts visibility and authority while also creating a clear topical structure that search engines can recognize.
By effectively stacking your press releases, you’re improving link equity and enhancing your content's overall credibility.
By following these steps and incorporating press release stacking into your marketing strategy, you’ll maximize the impact of your press release campaigns, boost link equity, and improve search rankings — making every release count.
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